Headquartered in Kuala Lumpur, Lowyat Media Group is the largest independent publisher of websites such as Lowyat.net, Murai.net, MissMurai.com, Hype.my, Lipstiq.com and Varnam.my.
With a core audience featuring young urban adults, our sites are viewed by millions of digitally savvy Malaysians hungry for relevant news across multiple genres. The company provides integrated strategy across online marketing, video production, content marketing, public relations and events.
We are looking for someone with a profound understanding of sales, content strategy, audience behavior, digital marketing, and communications. You should be adept at developing and sustaining long term relationships with partners. You should also possess the ability to wield content to create and execute effective marketing and communications opportunities for our business partners.
We are seeking a data-fluent Ad Operations Executive to manage our paid media efforts, manage campaign success and data analysis into campaign performance. This role requires a person who is organized, logical and good with numbers – you’ll learn how to use data to make business decisions.
Job Description: Ad Operations Executive
The role requires generating sales by focusing on relevant advertisers.
- Manage media buys on Meta, TikTok, Google and other digital platforms.
- Keeping track of paid campaign deliverables and generating reports based on campaign results.
- Manage, plan, run experiments and split tests on social media platforms.
- Data analytics and periodic health checks for media buys, content strategy and platform performance.
- Manage monetisation (adsense, affiliate marketing accounts).
Job Requirements
- Good with numbers and ability to make logical decisions based on data.
- Understanding of basic digital marketing principles.
- Familiarity with all social media platforms (Facebook, Instagram, YouTube, TikTok etc).
- Familiarity with major digital ad platforms (Meta Ads, Google Ads, TikTok Ads).
- Setup and execute digital media campaigns using ad servers like Google Campaign Manager, CM360/DCM, Sizmek, Adform and Flashtalking with End-End campaign management.
- Client handling experience.
- Trafficking sheet review, upload and assign creative to appropriate ads as per the trafficking sheet.
- Execute ongoing campaign optimizations and adjustments, Analyze and understand the campaign brief thoroughly before executing any requests within defined SOPs and procedures.
- Troubleshoot campaign delivery and tracking issues across platforms/Ad techs and proactively suggesting the appropriate solutions • Effectively communicate the technical information with wider team.
- Capability to gather and analyze complex data, providing insight related to analytics and revenue recognition.
- Support Team Lead with day-to-day technical solutions to maintain a smooth operation and meet the respective stakeholders requirement.
Qualifications:
- Candidates must possess a Higher Secondary/STPM/A level/ Pre-U/ Diploma.
- Candidates fluent in English & Bahasa Malaysia
- At least 1 year(s) of working experience in the related field is required for this position
- Working experience in a media/ digital-related field would be an advantage.
- Strong verbal and written communication skills (English & Bahasa Malaysia)
- Intermediate knowledge of Google Docs, Microsoft Excel and PowerPoint applications.
Training will be provided to successful candidates.
Salary Range: RM 2,500.00 – RM 3,500.00